Finding agents who are not only skilled but also a good cultural fit can be challenging. Once recruited, keeping them motivated and reducing turnover requires effective leadership and incentive structures.

Managing operations, leads, and deals becomes increasingly complex. Without proper systems and tools in place, you often find yourself overwhelmed by admin tasks, resulting in less time for sales..

Managing agents and keeping team members motivated is a constant challenge. When individual agents struggle, it can affect overall morale, which can slow down productivity across the entire team.

Heather Thurber | Santa Rosa, CA

Link was started by a few Coldwell Banker agents who wanted something more. We’ve expanded our brokerage to 7 states, with hundreds of agents and over 40 thriving teams, all while continuing to lead as top-producing agents with over $1 billion in sales. With 25+ years of combined experience, we understand the challenges - and the rewards - of building a successful real estate business.

What sets us apart? We’ve walked the same path and built the systems ourselves. Now, we’re here to help you do the same. From vertical integration with our proprietary software to hands-on support with systems, marketing, and recruiting, we provide the tools and guidance you need to scale your business the right way.